Saturday, May 31, 2008

What does encoding mean?

Marianna made a very good point today. What is encoding? Encoding determines the quality of the video online. Of course, the videos we produce for your DVD player or BluRay DVD are the highest quality available, but when we share video on the internet we are forced to reduce the quality for faster loading.

The video below was recently encoded using Apple quicktime encoder - basically we shrunk the size of the video from 720x480 to 380x?? not sure -- Tim did this experiment. Then we uploaded the video to viddler where their software further reduced the size of the video.

The goal for us is to find the best result under 500 megs. or approx 3 minutes of video.

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