Owwwwwwwwwwie -

During the rainstorm in Toronto yesterday I pulled my knee running to my car. It really hurt. So much so that I had to decide - Do I go to the Doctor, Hospital or wait it out and see what happens.

With 3 huge weddings this weekend I couldn't afford to take a chance, but the idea of waiting 4 hours at the hospital did not appeal. In the end I called the sports doctor at my gym - The Pavillon.

Dr Green is amazing. He cured a recurring problem with my hamstring that caused me pain for over 10 years. Marianna has been a patient for a few months and her back problems are nearly gone.

Alex who has had lower back nerve problems for years went to 3 different doctors before I suggest Dr Green. Recently Alex told me that for the first time he actually believes he will be pain free one day.

Anyhow - I had to choose A) Free hospital 4 hour wait B) Pay for Dr Green and get immediate attention.

Turns out I pulled a tendon away from the knee. This caused me no to be able to lift using my quad muscles. In otherwords, ever step off with my right leg caused me major pain.

Yesterday when I called, Dr Green immediate told me to ice it down and this morning spend 30 minutes treating me. Pain is down from 95% to about 30%. But the best part is with the knee brace he gave me I have less than 10% pain.

Basically I can do almost everything as before except jump up and down.
It got me to thinking.

Why do we always do what is easy? I mean, if I went to the hospital then I would have been scene by an emergency ward doctor. Someone who has to have training in 300 different problems.

Why to people go to photographers that also shoot Bar mitzvah, corporate, christenings, baby photos, family photos, blah blah blah.

Why specialize?

Well that obvious. I would rather be great at one thing then mediocre in several. How many times have you been to a restuarant that has such a huge menu that you are not sure what to order. I mean how can they be great at so many things?

In-N-Out basically sells burgers, fries, and shakes. That’s it. That makes it easy for customers to choose and easy for In-N-Out to produce. This simplicity has tangible benefits for both sides. There are only THREE ‘value meals’.

I accidently visited an In-N-Out burger restaurant when I was in LA a few weeks ago ( dont tell DrB!!) The food was amazing. Of course, it had better, they only do a 3 combos!!