Monday, January 30, 2006

It not what you notice first but second. Part 1

Very often I watch my couples as they go through our albums. Some flip the pages quickly while others flip one page at a time, while still others wait for an explaination for each image.

Most couples are pretty sure of what they like and what they don't. But sometimes the shear volume of choice makes the decision overwhelming.

Here is a few tips on how to determine if a photographer is not just good, but has your best interest at heart.

1. While showing you his or her images do they take pride in their work? Or do they place the book infront of you and say here. Do you get it? At this time of year there are hundreds of couples coming through our door. It would be easy to book appointmnets 1 hour apart and reduce the number of days we see people but then the dicriminating customer would lose out.

2. How many images do you get to see? Last year Marianna and I took over 30,000 photographs. With that volume it would be very easy to select 100 great photos for our books. In fact I have had the hardest time reducing our in studio slideshow down to 2 songs (197 images at 2 seconds each. I want to show more!!! The problem for the customer is not in what is shown but what you don't see.

Part ONE ended

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